Businesses with no website on their Google Business Profile

What the list actually is

Every business here has a Google Business Profile with no website link on it. That is exactly what the field records, and it is true of every row.

It does not mean the business has no website anywhere. We hand-checked a random sample of 50 by searching for each one: about a third had a site Google was not showing, and a few more appeared only on an employer’s or franchise’s page. We say so up front because you would find out yourself. The sales argument does not depend on it — a listing with no website link loses the click whatever exists elsewhere.

Where the data comes from

Public Google Business Profile data, collected by our own crawl and refreshed monthly. Nothing is bought from a data broker and nothing is scraped from behind a login. The counts on this page are read live from the database each time it is built, so the number beside a city is the number of rows in that city’s file.

Who buys it

Web design studios and marketing agencies. A business whose Google listing has no website link is the shortest possible pitch: they are already being found, and the click has nowhere to go.

Every row carries a dialable phone, so the list is a call sheet rather than a research project.

What is in the file

• Business nameevery row
• Tradeevery row
• Phone, E.164every row — a dialable US number
• City and stateevery row
• Street addresswhere the business publishes one
• Rating and review countwherever Google has them

Service-area businesses — mobile mechanics, handymen, cleaners — deliberately do not publish a street address on Google, so that column is blank for about 2% of rows, and a business with no reviews yet has no rating. A second sheet in the workbook states how the list was filtered and what the claim does and does not mean.